We at Latter & Blum Real Estate Corporation recognize the importance of protecting the privacy of individual-specific information ("Information’) collected about our customers and prospective customers (referred to as "Customers," "you" or "your"). This privacy statement discloses what information we gather, how we use it, and how to correct or change it. At Latter & Blum, it is our intention to give you as much control as possible over your privacy in regard to your Information and the use we make of it in the course of your use of our website located at www.latter-blum.com (referred to as "website" or "our site").
To that end, Latter & Blum gathers two types of information about Customers: data that Customers provide through registration on our site and data Latter & Blum gathers through aggregated tracking, mainly by tallying page views throughout our sites. Such information enables us to tailor our content to Customers’ needs better. However, be assured that Latter & Blum will not disclose personal Information to third parties without your consent.
How does Latter & Blum collect Information?
Information is collected by specifically requesting it from you. Generally this occurs when you register at a site or request information or a service. Usually, the Latter & Blum site and its necessary service partners use your Information to operate the site and to deliver its services. Latter & Blum sites also use your Information to inform you of other products or services available from Latter & Blum and its affiliates.
Use of IP Addresses: An IP address is a number that is automatically assigned to your computer whenever you’re surfing the Internet. Web servers automatically identify your computer by its IP address.
Latter & Blum and/or its affiliates collect IP addresses for the purposes of system administration, to report aggregated information to our advertisers, and to audit the use of our site. When Customers request pages from Latter & Blum and/or its affiliates’ sites, our servers log the Customers IP addresses. We normally do not link IP addresses to anything personally identifiable, which means that a Customer’s session will be logged, but the Customer remains anonymous to us. We can and will use IP addresses to identify a Customer when we feel it is necessary to enforce compliance with our rules or terms of service or to protect our service, site, customers or others.
By showing how and when Customers use a site, cookies help us see which areas are popular and which are not. Many improvements and updates to the site are based on such data as total number of visitors and pages viewed. This information is most easily tracked with cookies. We use the information from cookies to provide services better tailored to our Customers’ needs.
You may occasionally get cookies from our advertisers. Latter & Blum and/or its affiliates do not control these cookies. The use of advertising cookies sent by third-party servers is standard in the Internet industry.
With whom does Latter & Blum share my Information?
As a general rule, Latter & Blum will not disclose any of your personal Information except when we have your permission or under special circumstances, such as when we believe in good faith that the law requires it or under the circumstances described below. The following describes some of the ways that your Information may be disclosed.
Latter & Blum Real Estate Brokers: Latter & Blum may disclose information about you to Latter & Blum brokers who would like to contact you for general marketing purposes.
Business Partners & Sponsors: Latter & Blum may disclose some or all your Information to business partners or sponsors, but this use will be specifically described to you prior to data collection or prior to transferring the data. Many promotions offer opportunities to request additional Information from sponsors. By requesting more information, you give Latter & Blum permission to transfer your information to the sponsor so they can fulfill your request. In many instances, only your e-mail address will be shared. If more Information will be shared with the sponsor, you will be notified prior to the transfer.
Third Party Data and Data in the Aggregate: From time to time, you may be offered the opportunity to receive materials or special offers from third parties. If you opt to receive information from these third parties, Latter & Blum will (with your permission) share your name and email address with such third parties. Under confidentiality agreements, Latter & Blum may match Customer Information with third party data. Also, Latter & Blum discloses aggregated Customer statistics (for example, 50% of our Customers are male) in order to describe our services to prospective partners, advertisers, and other third parties, and for other lawful purposes.
Other: Latter & Blum may also disclose account Information in special cases when we have reason to believe that disclosing this Information is necessary to identify, contact or bring legal action against someone who may be violating Latter & Blum’s Terms and Conditions of Use or may be causing injury to or interference with (either intentionally or unintentionally) Latter & Blum’s rights or property, other Latter & Blum Customers, or anyone else that could be harmed by such activities. Latter & Blum may disclose or access account Information when we believe in good faith that the law requires it and for administrative and other purposes that we deem necessary to maintain, service, and improve our products and services.
How can you control the usage of Information?
In case you change your mind or some Information changes (such as your zip code or e-mail address), we will endeavor to provide a way to correct, update or remove the personal data you give us. Additionally, to keep you in control of the communications directed to you, we offer Customers the opportunity to "opt out" of having information shared with parties outside of Latter & Blum and/or its affiliated companies. If a Customer wishes to update Information or objects to any usage provided herein for any reason, he/she may e-mail the requested change to: Latter & Blum Info. Depending upon the Information at issue, the Customer may have to restrict all usage, rather than specifying only certain instances where the Information should be restricted.
What happens when you link to a third party site?
You should be aware that when you are on Latter & Blum’s and/or its affiliates’ sites you could be directed to other sites that are beyond our control. There are links to other sites from Latter & Blum’s and/or its affiliates’ pages that take you outside our service. For example, if you "click" on a banner advertisement on a Latter & Blum search result, the "click" typically takes you off the Latter & Blum site. These other sites may include sites of advertisers, sponsors and partners that may use Latter & Blum’s and/or its affiliates’ logo as part of a co-branding agreement. These other sites may send their own cookies to Customers, collect data or solicit Information.
Please keep in mind that whenever you give out Information online (for example, via message boards or chat lines), that Information can be collected and used by people you don’t know. While Latter & Blum and its affiliates strive to protect their Customers Information and privacy, we cannot guarantee the security of any Information you disclose online and you disclose such Information at your own risk.
Is my Information secure from others using the Latter & Blum site?
The importance of security for all Information associated with our customers is of utmost concern to us. We exercise great care in providing secure transmission of your Information from your PC to our servers. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your Information, Latter & Blum and its affiliates can’t ensure or warrant the security of any Information you transmit to us or from our online products or services, and you do so at your own risk. Once we receive your transmission, Latter & Blum uses industry standard efforts to safeguard the confidentiality of your Information, such as firewalls and Secure Socket Layers. However, "perfect security" does not exist on the Internet.
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